Introductions and Interests Are the Focus at First-Ever Activation

With the recent acquisition of Bridgeside Point I, a 160,000 square foot life sciences academic and research facility located on the banks of the scenic Monongahela River in the Pittsburgh Technology Center, owners and property managers The University Financing Foundation (TUFF) and Collaborative Real Estate thought it pertinent to start to get to know their newest tenants. 

And what better way to get to know someone than to uncover their passions, hobbies, and interests? So, on a sunny morning on Friday eve, we hosted Bridgeside’s first of many (to come) Coffee Talk: Share Your Side Hustle activation.

Equipped with coffee and doughnuts, we set up shop in the lobby of the beautiful building to introduce ourselves, learn more about our community members, and begin to educate them on what activations are. 

Over 30 attendees stopped by for a morning pick-me-up and to share their “side hustles,” which ranged from indoor activities such as video games and reading to outdoor adventures like rock climbing and kayaking – and everything in between!

While the majority of people are academic and commercial tenants spanning multiple medical and life science disciplines, “parenting” and “sports” were the top most popular responses. From the data we collected and the discussions we had, it was clear that our Pittsburgh community has a broad range of interests – both in and outside of work!